The fact that that brand is going away means quite a bit,” said David Schwartz, UNLV ombudsman and gaming historian. “The Mirage is the casino, more than any other one, that’s inspired what Las Vegas is right now. MGM Resorts said it will retain The Mirage name and brand, and will license it to Hard Rock for up to three years while it finalizes its plans to rebrand the property. A rendering of the property by Hard Rock also shows the resort with a new blue-and-white motif and “The Mirage” name at the top of the resort replaced with “Hard Rock.” The deal kicks off a rebranding for the resort - which first opened its doors in 1989 - as well as a change in the Las Vegas skyline.Īs the new operators, Hard Rock announced plans to build a guitar-shaped hotel on the 77-acre property and rename it Hard Rock Las Vegas, bringing the company’s signature hotel style to the Strip. Hard Rock will pay $1.075 billion in cash to acquire the operations of The Mirage in a deal that is expected to close in the second half of 2022, pending regulatory approvals and closing conditions. Baskow/Las Vegas Review-Journal) Mirage, the iconic Strip resort that helped usher in the modern era of ultra-luxury in Las Vegas, is being sold by MGM Resorts International to Hard Rock International, the companies announced Monday. Plexiglass is installed throughout many areas as the Mirage reopens following a COVID-19 shutdown on Thursday, Aug.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |